Email Marketing

Keeping in touch with customers has never been so easy.

Email marketing is a cost-effective way to reach customers. Carefully crafted and beautifully branded emails can help boost sales, raise awareness and keep your customers up to date with what's happening in your business or organization.

Basic Elements of an email marketing campaign:

Choose A Service Provider
Email today is sophisticated enough that you should use an email marketing program to send your emails. There are a lot of them out there that allow you to easily track who reads your email, what links readers click on, and who opts out. 

Create A Database
Possibly the most important element of any email marketing campaign is the database. Who are you going to send your email to? Creating a quality database can take time and effort, but is well worth it.

Design Your Email
Brand your emails with the same look and feel as the rest of your marketing materials. Always Include your logo, tagline, social media links, and contact information. We recommend creating a template and using that template for every email.   

Craft Your Content
The content of your emails should be consistent and relevant. Readers come to expect certain articles or features. 

What's The Frequency?
Always be consistent, but never be annoying. We all know those companies, right? The ones who send emails almost daily with not a lot to say? Yeah, don't be like that. 

LB Marketing provides training to get you up and running or we handle your email marketing 100%.

Call us today at (484) 429-3815 to discuss your Email Marketing.

"...We are getting quite a value for our money..."
 
Amy Campbell, RN, BSN, CCRN, LNCC - American Assoc. Of Legal Nurse Consultants